How well known is the company? These distribution companies are two of the biggest and successful in America.
Who was the target audience for Skyfall? The target audience for Skyfall was aimed at aged 15- 60 year old male and females with an interest in action packed, spy films.
How do you know? I know this because I have many family and friends of different ages that really enjoyed it. i also looked at different reviews of the film and males and females of all ages had commented on how much they enjoyed it.
How did the film makers decide where to release the film and when? Skyfall was released in the UK first on the 23rd October 2012 and released in China last on 21st January 2013. there was a total of 89 release dates all over the world. Ranging from October 2012 to January 2013.
What deals were made for distribution abroad? Many film companies have to go to film markets to seek distribution for certain countries they want to release the film in. For much more popular film companies they are asked to do lots of interviews talking about the film.
Who were the distributors? The distributors were MGM and Sony Pictures Entertainment.
How well known is/was the company? These distribution companies are two of the biggest and most successful in America - they have distributed other films such as The Hobbit and 2012.
What is their track record as distributors? MGM have distributed hundreds of films since the 1920s including some of the most successful such as Legally Blonde and other films in the Bond franchise such as Die Another Day. Sony Pictures Entertainment are the same.
What was the eventual release pattern nationally and locally? Below I have attached a chronological list of the release dates and countries. You can see that excluding the premiere, the film was first released in the UK , across Europe and smaller countries such as Bahrain. I believe this was done as there was extremely high demand for the film in the UK, and there were also links such as the fact that the premiere was in UK and also the woman who sang the soundtrack (Adele) was English. Other countries that saw the release after didn't have to wait long at all, it was no longer than a week or two - the film was released over a period of 3 months however most countries saw it in the first week that it was initially released, it was not a long period of time for people
Was there a premiere, and if so, where?
The film premiered in London at the Royal Albert Hall on 23rd October 2012 and was released in the UK on the 26th October however in the US on 9th November.
The premiere took place in the Royal Albert Hall and was attended by royalty such as Prince Charles and Camilla-Duchess of Cornwall.
Was your film distributed to digital cinemas?
Skyfall was the first James Bond film to be screened in IMAX cinemas although it was not filmed with IMAX cameras.The release of the film was within the 50th anniversary of the James Bond series which began in 1962.
The film was successfully distributed as grossing $951million in the box office worldwide and therefore became the highest grossing film in the UK of all time and also the highest grossing film worldwide for Sony pictures.
When did it go to DVD, HD-DVD and what are the sales figures?
The film was released in the UK on the 18th February 2013 on DVD and Blu-ray.It was also released in North America on the 12th March 2013 by 20th century fox home entertainment.
Skyfall was the fastest selling blue-ray of all time with 544,000 copies in the first week,ahead of Avatar's 428,000 and The Dark Knight rises with 285,000 first week totals.
How important are internet downloads and YOUTUBE?
They were very important for viral campaigning,having an internet distribution of the trailer of the film is a good way to attract wider range of audiences as the majority of people use the internet in their day-to-day routines.
How does the official film website market the film? Are there any official and blogs, etc.?
Skyfall created an official website for the movie where updated news and pictures could be posted about the film for the fans to follow this will allow excitement for the fans as they count down the days to the release of the film.This website was powered by Sony and it was a good viral campaign as there was acsess to all the news about the film and the official trailer.The website also provided the information about which cinemas are showing the film,what times and how to book tickets along with premiere information.
What other marketing schemes did the company employ?
The company created a series of Skyfall posters that were advertised on billboards around the centre of London,in tube stations and on buses all over London.Where Londoners could be aware of the film.
The poster above would grab the attention of the targeted audience of 15-60 males because of the sharp title 'Skyfall' and the image below of James Bond holding a gun as if he is in a fight. The poster is simple but effective, it gives an idea of what to expect in the film with Bond holding a gun. The gun shows that there will be a lot of death and fights between 007 and enemies. This will make the target audience want to go and see the film to see what happens.
This poster is a lot darker and mysterious and will attract the target audience because there is very little light but James Bond can be seen walking towards the camera with a gun in his hand. The title is bold and eye catching and underneath '007' with a gun next to it is there. This shows that it is a James Bond film.
Were TV spots used?
Yes, TV spots were used for the advertisement for Skyfall. The organisation had to pay for the film to be advertised and the spot gave a quick round up of what audiences should expect to happen with in the film. Throughout the TV spot a lot of cliff hangers and sudden action would occur, this would attract an audience and make people want to go and see it in the cinema to see what happens. The YouTube clip below is one of the TV spots Skyfall had.
Were there any merchandising tie-ins? (products/toys, posters, photos, etc. Who were the consumers/audiences for those?)
There was quite a big of merchandising for Skyfall. It consisted of posters, collectors items, toys and photos. Posters were popular for big fans of James Bond, where as the collectors items were very popular for the older fans that had seen all of the previous films. Model cars were a very popular collectors item for Skyfall as the model car is the exact same one that had been seen in the film. The image below is the collectors item - the car. Other merchandise such as T-shirts were also made for fans.
How were they introduced (as a marketing campaign in the weeks leading up to the release of the film?)
Most of the posters and photos were available whilst advertisement and promotion was taking place where as the collectors items and T-shirts came after the film was released. Also the most popular type of merchandise would be the DVD itself.
Who were the distributors? The distributors were MGM and Sony Pictures Entertainment.
How well known is/was the company? These distribution companies are two of the biggest and most successful in America - they have distributed other films such as The Hobbit and 2012.
What is their track record as distributors? MGM have distributed hundreds of films since the 1920s including some of the most successful such as Legally Blonde and other films in the Bond franchise such as Die Another Day. Sony Pictures Entertainment are the same.
What was the eventual release pattern nationally and locally? Below I have attached a chronological list of the release dates and countries. You can see that excluding the premiere, the film was first released in the UK , across Europe and smaller countries such as Bahrain. I believe this was done as there was extremely high demand for the film in the UK, and there were also links such as the fact that the premiere was in UK and also the woman who sang the soundtrack (Adele) was English. Other countries that saw the release after didn't have to wait long at all, it was no longer than a week or two - the film was released over a period of 3 months however most countries saw it in the first week that it was initially released, it was not a long period of time for people
Was there a premiere, and if so, where?
The film premiered in London at the Royal Albert Hall on 23rd October 2012 and was released in the UK on the 26th October however in the US on 9th November.
The premiere took place in the Royal Albert Hall and was attended by royalty such as Prince Charles and Camilla-Duchess of Cornwall.
Was your film distributed to digital cinemas?
Skyfall was the first James Bond film to be screened in IMAX cinemas although it was not filmed with IMAX cameras.The release of the film was within the 50th anniversary of the James Bond series which began in 1962.
The film was successfully distributed as grossing $951million in the box office worldwide and therefore became the highest grossing film in the UK of all time and also the highest grossing film worldwide for Sony pictures.
When did it go to DVD, HD-DVD and what are the sales figures?
The film was released in the UK on the 18th February 2013 on DVD and Blu-ray.It was also released in North America on the 12th March 2013 by 20th century fox home entertainment.
Skyfall was the fastest selling blue-ray of all time with 544,000 copies in the first week,ahead of Avatar's 428,000 and The Dark Knight rises with 285,000 first week totals.
How important are internet downloads and YOUTUBE?
They were very important for viral campaigning,having an internet distribution of the trailer of the film is a good way to attract wider range of audiences as the majority of people use the internet in their day-to-day routines.
How does the official film website market the film? Are there any official and blogs, etc.?
Skyfall created an official website for the movie where updated news and pictures could be posted about the film for the fans to follow this will allow excitement for the fans as they count down the days to the release of the film.This website was powered by Sony and it was a good viral campaign as there was acsess to all the news about the film and the official trailer.The website also provided the information about which cinemas are showing the film,what times and how to book tickets along with premiere information.
What other marketing schemes did the company employ?
The company created a series of Skyfall posters that were advertised on billboards around the centre of London,in tube stations and on buses all over London.Where Londoners could be aware of the film.
The poster above would grab the attention of the targeted audience of 15-60 males because of the sharp title 'Skyfall' and the image below of James Bond holding a gun as if he is in a fight. The poster is simple but effective, it gives an idea of what to expect in the film with Bond holding a gun. The gun shows that there will be a lot of death and fights between 007 and enemies. This will make the target audience want to go and see the film to see what happens.
This poster is a lot darker and mysterious and will attract the target audience because there is very little light but James Bond can be seen walking towards the camera with a gun in his hand. The title is bold and eye catching and underneath '007' with a gun next to it is there. This shows that it is a James Bond film.
Were TV spots used?
Yes, TV spots were used for the advertisement for Skyfall. The organisation had to pay for the film to be advertised and the spot gave a quick round up of what audiences should expect to happen with in the film. Throughout the TV spot a lot of cliff hangers and sudden action would occur, this would attract an audience and make people want to go and see it in the cinema to see what happens. The YouTube clip below is one of the TV spots Skyfall had.
Were there any merchandising tie-ins? (products/toys, posters, photos, etc. Who were the consumers/audiences for those?)
There was quite a big of merchandising for Skyfall. It consisted of posters, collectors items, toys and photos. Posters were popular for big fans of James Bond, where as the collectors items were very popular for the older fans that had seen all of the previous films. Model cars were a very popular collectors item for Skyfall as the model car is the exact same one that had been seen in the film. The image below is the collectors item - the car. Other merchandise such as T-shirts were also made for fans.
How were they introduced (as a marketing campaign in the weeks leading up to the release of the film?)
Most of the posters and photos were available whilst advertisement and promotion was taking place where as the collectors items and T-shirts came after the film was released. Also the most popular type of merchandise would be the DVD itself.
